Learn how to:

• Start, manage, and grow your business in a competitive market

• Market your business from startup through infancy and early stages of growth

• Prepare a marketing plan, develop a marketing budget, plan a sales presentation, and train a sales force

• Apply laws covered to selected business decision-making situations

• Manage innovation and technology in competitive business situations

Program Requirements

Learn the basics, so you can:

• Navigate the competitive global sport environment

• Demonstrate working knowledge of governance and regulations of sport organizations 

Minor Requirements for College of Business Students

You must earn at least 18 sport management credits to graduate with a minor in sport management. College of Business students you must complete all minor and prerequisite courses with a grade of C or higher. 

Minor Requirements for Non-College of Business Students

Students in non-College of Business programs can earn a minor in sport management, but must satisfy specific course requirements. These required courses include:  

• ECON 103, Introduction to Business and Entrepreneurial Economics

• SPMT 101, Sport Governance and History

• 12 credits of SPMT electives at or above the 300 level  

Learn how to:

• Navigate the competitive global sport environment 

• Demonstrate working knowledge of governance and regulations of sport organizations 

Score Your Career Goals

Our sport management program supports students in gaining the managerial and operational experience in health, fitness, and sport management fields. You’ll also learn to understand and navigate personnel management and supervisory dynamics. This program also offers 2 specializations where you can acquire the knowledge, skills, and manners to launch professional careers:  

• Sport Administration 

• Athletic Training Management 

With courses in sport governance and history, facility and equipment operations, event management, sports, community recreation and fitness, ethics and law, as well as organization and administration of recreation, students gain the theoretical knowledge they can apply on and off the field. This program also provides hands-on learning experiences through a practicum and internship in the professional sports community.   

There is more information about major requirements in the Program Requirements section on this page.

Program Requirements

To graduate with a Bachelor of Science in Sport Management, students must complete 120 credit hours. These credit hours split among: 

• General Education Requirements, or GERs (40 credits) 

• College of Business courses (42 credits) 

• Core courses (24 credits) 

• Electives (13 credits) 

• Coppin-specific requirements (1 credit) 

General Education Requirements (GERs)

Students must complete 40 GER credits. Specifically for Sport Management majors, your program plan should also include:  

• MATH 131, College Algebra: Math and Sciences, to satisfy the math GER 

• ECON 211, Principles of Economics I, to satisfy the second social science GER

College of Business Requirements (42 credits)

Sports Administration Core Courses (24 credits)

Athletic Training Management Core Courses (30 credits)

Learn how to:

• Demonstrate understanding of basic marketing principles including, marketing concept, marketing strategy, market segmentation, positioning, and the marketing mix
• Apply consumer behavior principles to marketing concepts and strategy
• Conduct and interpret primary and secondary marketing research through quantitative and qualitative techniques
• Apply quantitative and qualitative analysis to strategic decision-making
• Demonstrate knowledge of marketing issues and problems related to the global marketplace
• Formulate marketing strategies and analyze business environments 
• Apply analysis to create and present strategic marketing plans

Minor Requirements for College of Business Students

You must earn at least 18 marketing credits to graduate with a minor in marketing. College of Business students may take any 18 credits of marketing courses to complete minor requirements, except for: 

• MKTG 310, Principles of Marketing 

Minor Requirements for Non-College of Business Students

Students in non-College of Business programs can earn a minor in marketing, but must satisfy specific course requirements. These required courses include:  

• ECON 103, Introduction to Business and Entrepreneurial Economics 

• MKTG 310, Principles of Marketing 

• 12 credits of MKTG electives at or above the 300 level  

Learn how to:

• Demonstrate understanding of basic marketing principles including, marketing concept, marketing strategy, market segmentation, positioning, and the marketing mix
• Apply consumer behavior principles to marketing concepts and strategy
• Conduct and interpret primary and secondary marketing research through quantitative and qualitative techniques
• Apply quantitative and qualitative analysis to strategic decision-making
• Demonstrate knowledge of marketing issues and problems related to the global marketplace
• Formulate marketing strategies and analyze business environments 
• Apply analysis to create and present strategic marketing plans

With courses in communication, consumer behavior, management, and business, students learn how marketing is an important operation of any business. Exposure to real-world interactions through class projects for local businesses, internships, Executive Speaker Series, and Executive-in-Residence program provides hands-on experience that connects theory to practice. Students benefit from our cross-industry partnerships and build networking skills that can seamlessly translate to successful post-graduation careers. 

There is more information about major requirements in the Program Requirements section on this page.

Program Requirements

To graduate with a Bachelor of Science in Marketing, students must complete 120 credit hours. These credit hours split among: 

• General Education Requirements, or GERs (40 credits) 

• College of Business courses (42 credits)

• Core courses (24 credits)

• Electives (13 credits)

• Coppin-specific requirements (1 credit) 

General Education Requirements (GERs)

Students must complete 40 GER credits. Specifically for accounting majors, your program plan should also include:  

• MATH 131, College Algebra: Math and Sciences, to satisfy the math GER 

• ECON 211, Principles of Economics I, to satisfy the second social science GER

College of Business Requirements (42 credits)

Core Courses (24 credits)

Electives

Learn how to: 

• Apply management principles and concepts to real-world scenarios  

• Become aware of the impacts of globalism and multiculturalism on organizations 

• Use quantitative analysis and decision-making techniques to solve business problems 

• Show understanding of legal and ethical management frameworks 

• Demonstrate understanding of leadership theories and characteristics 

• Apply understanding of team-building theories and characteristics 

• Demonstrate understanding of key human resource functions and issues, including diversity, motivation, and compensation  

Minor Requirements for College of Business Students

You must earn at least 18 management credits to graduate with a minor in management. Remember, you must complete all minor and prerequisite courses with a grade of C or higher, except for in these courses:  

• MGMT 320, Principles of Management 

• MGMT 305, Business Communications

Minor Requirements for Non-College of Business Students

Students in non-College of Business programs can earn a minor in management, but must satisfy specific course requirements. These required courses include:  

• ECON 103, Introduction to Business and Entrepreneurial Economics 

• MGMT 320, Principles of Management 

• 12 credits of MGMT electives at or above the 300 level