Bachelor of Science in Marketing
A passport can be defined as "any quality or characteristic that gains a person a favorable reception, acceptance or admission." A degree in Management or Marketing is your passport into the industry of your choice. It also allows you the freedom to change your mind and move into an entirely different industry with the same degree.
We believe in a hands-on approach to teaching that incorporates opportunities for real-world interaction such as class projects that pair students with local businesses, internships, Executive Speaker Series, and an Executive in Residence Program. Students who pursue a major in Management and Marketing benefit from small class sizes, faculty with relevant business experience, and very active student professional organizations. This interaction with business professionals allows students to build networking skills and an understanding of what truly is required to obtain career opportunities and be successful in the work place.
Some of these careers include: human resources, consulting, entrepreneurship, advertising, public relations, product managers, supply chain managers, retailing, nonprofit, and marketing research (which regularly makes lists for fastest growing careers). Since there is a business side to almost everything, the world is open to you.
Students in the Department of Management and Marketing should complete 120 credit hours by taking 40 credit hours from the General Education Requirements in consultation with their academic advisors, 39 credit hours in the College of Business core courses, 24 credit hours in accounting, 6 credit hours in business electives, 7 credit hours in general electives and 4 credit hours in CSU requirements.
Come join us in the Department of Management and Marketing at Coppin State University where we are committed to making sure that you get an excellent business education as well as putting you on a pathway to success.
- Graduating students will demonstrate an understanding of basic marketing principles including; the marketing concept, marketing strategy, market segmentation, positioning, and the marketing mix
- Graduating students will demonstrate an understanding of consumer behavior principles
- Graduating students will be able to utilize the internet to conduct secondary marketing research utilizing quantitative and qualitative techniques
- Graduating students will be able to conduct and interpret primary marketing research
- Graduating students will be able to achieve competency in quantitative and qualitative analysis and decision making techniques
- Graduating students will demonstrate an understanding of marketing issues and problems related to the global marketplace
- Graduating students will Be able to create and present a strategic marketing plan by analyzing business environments and utilizing this information to formulate marketing strategies
All students must complete 40 credit hours of General Education Requirements. Majors must fulfill the mathematics GER by completing MATH 131 (College Algebra: Math and Sciences). They must also fulfill the second social science option by taking ECON 211 (Principles of Economics I)
The objective of a minor in Marketing is to provide students with marketing knowledge to supplement their majors or pursue alternative careers in marketing. College of Business students are required to take a minimum of 18 credit hours of management courses achieving at least a grade of "C" in each course.
College of Business students may take any 18 credit hours of marketing to complete a minor, excluding MKTG 310.
Non-Business students are required to complete ECON 103 (Introduction to Business & Entrepreneurial Economics) MKTG 310 (Principles of Marketing), and 12 credit hours of 300 level or above management elective courses to complete a minor.
The following is a sample plan of study. This is not intended as a self-advising guide or as a substitute for seeing your academic advisor about your specific plan of study. Please speak to an advisor before choosing your course load each semester.