Marketing



Management and Marketing

College_of_Business



A passport can be defined as "any quality or characteristic that gains a person a favorable reception, acceptance or admission." A degree in Management or Marketing is your passport into the industry of your choice. It also allows you the freedom to change your mind and move into an entirely different industry with the same degree.

We believe in a hands-on approach to teaching that incorporates opportunities for real-world interaction such as class projects that pair students with local businesses, internships, Executive Speaker Series, and an Executive in Residence Program. Students who pursue a major in Management and Marketing benefit from small class sizes, faculty with relevant business experience, and very active student professional organizations. This interaction with business professionals allows students to build networking skills and an understanding of what truly is required to obtain career opportunities and be successful in the work place.

Some of these careers include: human resources, consulting, entrepreneurship, advertising, public relations, product managers, supply chain managers, retailing, nonprofit, and marketing research (which regularly makes lists for fastest growing careers). Since there is a business side to almost everything, the world is open to you.

Students in the Department of Management and Marketing should complete 120 credit hours by taking 40 credit hours from the General Education Requirements in consultation with their academic advisors, 39 credit hours in the College of Business core courses, 24 credit hours in accounting, 6 credit hours in business electives, 7 credit hours in general electives and 4 credit hours in CSU requirements.

Come join us in the Department of Management and Marketing at Coppin State University where we are committed to making sure that you get an excellent business education as well as putting you on a pathway to success.


College Requirements
39 Credits
Course
Crs.
Title
ACCT 210
3
Financial Accounting I
ACCT 202
3
Financial Accounting II
BDSC 322
3
Business Statistics
BDSC 340
3
Operations Management
ECON 211
3
Principles of Economics I
FINM 330
3
Principles of Business Finance
MGMT 300
3
Business Communication
MGMT 320
3
Principles of Management
BUSI 310
3
Business Law
BUSI 495
3
Seminar in Strategic Management or Business Policy
MISY 341
3
Small Systems Software
MKTG 310
3
Principles of Marketing
BUSI 320
3
International Business

Core Courses
24 Credits
Course
Crs.
Title
MKTG 350
3
Consumer in Society
MKTG 360
3
Consumer Behavior
MKTG 380
3
Sales Management
MKTG 390
3
Retail Management
MKTG 410
3
Advertising
MKTG 430
3
Marketing Research
MKTG 450
3
Logistics
MKTG 470
3
International Marketing

General Ed. Requirements
40 Credits

All students must complete 40 credit hours of General Education Requirements. Majors must fulfill the mathematics GER by completing MATH 131 (College Algebra: Math and Sciences). They must also fulfill the second social science option by taking ECON 211 (Principles of Economics I)


Electives
Course
Crs.
Title
ORIE 101
1
Freshman Seminar
MISY 150
3
Technology Fluency

Marketing Minor

The objective of a minor in Marketing is to provide students with marketing knowledge to supplement their majors or pursue alternative careers in marketing. College of Business students are required to take a minimum of 18 credit hours of management courses achieving at least a grade of "C" in each course.

College of Business students may take any 18 credit hours of marketing to complete a minor, excluding MKTG 310.

Non-Business students are required to complete ECON 103 (Introduction to Business & Entrepreneurial Economics) MKTG 310 (Principles of Marketing), and 12 credit hours of 300 level or above management elective courses to complete a minor.


Plan of Study
(see your advisor)

The following is a sample plan of study. This is not intended as a self-advising guide or as a substitute for seeing your academic advisor about your specific plan of study. Please speak to an advisor before choosing your course load each semester.

Year 1 (Freshman)
Fall Semester
16 Credits
Course
Crs.
Title
ENGL 101
3
English Composition I
MATH 131
3
College Algebra
PHIL 102
3
Intro to Logic
HIST 201
3
History I
ORIE 101
1
Freshman Seminar
MISY 150
3
Tech. Fluency
Spring Semester
15 Credits
Course
Crs.
Title
ENGL 102
3
English Composition II
HIST 202
3
History II
PHSC 101
3
Physical Science
SPCH 105
3
Intro to Spch Communication
ECON 103
3
Intro to Bus & Ent Econ
Year 2 (Sophomore)
Fall Semester
15 Credits
Course
Crs.
Title
ART 105
3
Art Elective
PSYC 201
3
Gen Psychology
ACCT 201
3
Prin. of Financial Acct.
ECON 211
3
Prin. of Econ I
BDSC 322
3
Business Statistics
Spring Semester
16 Credits
Course
Crs.
Title
WLIT 207
3
World Literature
BIOL 101
4
Biology
ACCT 202
3
Prin. of Managerial Acct.
MISY 341
3
Small Systems Software
FINM 330
3
Prin. of Business Finance
Year 3 (Junior)
Fall Semester
15 Credits
Course
Crs.
Title
MKTG 310
3
Principles of Marketing
BDSC 340
3
Operations Management
MGMT 305
3
Business Communication
MGMT 320
3
Principles of Management
BUSI 310
3
Business Law
Spring Semester
15 Credits
Course
Crs.
Title
BUSI 320
3
Fundamentals of International Business
MKTG 350
3
Consumer in Society
MKTG 360
3
Consumer Behavior
MKTG 380
3
Sales Management
XXXX xxx
3
College of Business Elective (350+)
Year 4 (Senior)
Fall Semester
15 Credits
Course
Crs.
Title
MKTG 390
3
Retail Management
MKTG 410
3
Advertising
MKTG 430
3
Marketing Research
XXXX xxx
3
General ELECTIVE
XXXX xxx
3
College of Business Elective (350+)
Spring Semester
13 Credits
Course
Crs.
Title
MKTG 450
3
Logistics
MKTG 470
3
International Marketing
BUSI 495
3
Seminar: Bus. Strategy and Policy
XXXX xxx
3
General ELECTIVE
XXXX xxx
1
ELECTIVE (Reading 101 or general elective)