Entrepreneurship and Innovation Certificate | Coppin State University

Entrepreneurship and Innovation Certificate

Entrepreneurship and Innovation Certificate

The Department of Management and Marketing within the College of Business will offer a new Entrepreneurship and Innovation certificate program. The certificate will be offered within the Management degree program.

Courses

Course Code Course Title Credits
BUSI 310 Business Law 3 credits
ACCT 202 Principles of Managerial Accounting 3 credits
MGMT 325 Entrepreneurship in the New Economy 3 credits
MKTG 370 Sales and Marketing for Entrepreneurs 3 credits
MGMT 375 Management of Technology 3 credits
MGMT420 Small Business Management 3 credits

Course Descriptions

Business Law (BUSI 310)

The course introduces the legal framework of business. Emphasis is on contracts, negotiable instruments, Uniform Commercial Code, and the working of the court systems. Upon completion, students will be able to apply laws covered to selected business decision making situations. Students will gain an understanding of the law as it relates to them currently and the implications of the law in their future as socially responsible, ethical business professionals. They will also gain an understanding of the basic legal vocabulary.

Principles of Managerial Accounting (ACCT 202)

Major emphasis is on basic principles underlying accounting data necessary for managerial decision making. Special attention is given to financial statements, their interrelationships to one another, and their related significance to other quantitative and qualitative information of a business entity in internal management decision making.

Entrepreneurship in the New Economy (MGMT 325)

This course introduces students to the entrepreneurial mindsets, motivations, attitudes, and leadership. It covers the entire process of starting a company from business idea through the first four years of operations. It introduces the challenges and opportunities of entrepreneurship and includes sounds academic theory, success stories, case studies, and exercises in critical thinking to help students develop the understanding, skills, and plans needed to start a successful new business.

Sales and Marketing for Entrepreneurs (MKTG 370)

This course provides knowledge and skills required by entrepreneurs to successfully market their business from startup through infancy and early stages of growth. Sales is equally addressed in a manner that students will assess the effectiveness of sales presentations and customer service to maximize repeat business. The intended audience is students who own, or plan to own, businesses in the future. Skills covered in the course will include preparing a marketing plan, developing a marketing budget, planning a sales presentation, and training a sales force.

Management of Technology (MGMT 375)

This course is an introduction to the theory and practice of managing innovation and technology in competitive business situations. It examines the strategic and managerial issues related to the adoption and implementation of emerging technologies and the process of innovation. Product, process, and information technologies will be covered through readings and class discussions. Emphasis will be placed in technology planning, development, and acquisition, and managing technology-related business functions. Current trends in innovations and technology management are also explored.

Small Business Management (MGMT420)

This course is designed to acquaint the student with principles and procedures in small business operations. It covers such topics as entrepreneurial opportunities, strategy, marketing, personnel, operations, profitability, surviving in the market, financing, among other issues. Record keeping, planning, and control are also addressed.