Marketing

Degree Type

Bachelor of Science

About

Learn how to build brands and connect potential consumers to the products, experiences, and services that improve quality of life. 

Introduction

Any organization or business that wants to get their products or services in front of potential consumers needs a marketing professional. Different from sales, marketing communicates a brand message designed to get audiences to make buying decisions.  

This in-demand field requires strategic thinkers who love using technology, content, and design to build connections between products and services and the people who want and need them. With projected job growth higher than the national average, marketing professionals have the potential to make higher than average starting salaries, and skills versatile and valuable to any industry.

You can choose to major or minor in Marketing.

Learn how to:

  • Demonstrate understanding of basic marketing principles including, marketing concept, marketing strategy, market segmentation, positioning, and the marketing mix
  • Apply consumer behavior principles to marketing concepts and strategy
  • Conduct and interpret primary and secondary marketing research through quantitative and qualitative techniques
  • Apply quantitative and qualitative analysis to strategic decision-making
  • Demonstrate knowledge of marketing issues and problems related to the global marketplace
  • Formulate marketing strategies and analyze business environments 
  • Apply analysis to create and present strategic marketing plans
Students studying

750+ Course Options

The Coppin State University Academic Catalog has a wide variety of skill-building courses designed to inspire and prepare you to be in-demand professionals and transformational leaders.

With courses in communication, consumer behavior, management, and business, students learn how marketing is an important operation of any business. Exposure to real-world interactions through class projects for local businesses, internships, Executive Speaker Series, and Executive-in-Residence program provides hands-on experience that connects theory to practice. Students benefit from our cross-industry partnerships, and build networking skills that can seamlessly translate to successful post-graduation careers. 

There is more information about major requirements in the Program Requirements section on this page.

What can I do with a Marketing degree?

With the rise of social media and influencer marketing, everyone has become a marketer. Stand out from the crowd with a degree that teaches you to be the influencer behind the influencer. 

Marketing Manager
Business Intelligence Analyst
Public Relations Specialist
Market Research Analyst

Program Requirements

To graduate with a Bachelor of Science in Marketing, students must complete 120 credit hours. These credit hours split among: 

  • General Education Requirements, or GERs (40 credits) 

  • College of Business courses (39 credits)

  • Core courses (24 credits)

  • Electives (13 credits)

  • Coppin-specific requirements (4 credits) 

General Education Requirements (GERs)

Students must complete 40 GER credits. Specifically for accounting majors, your program plan should also include:  

  • MATH 131, College Algebra: Math and Sciences, to satisfy the math GER 

  • ECON 211, Principles of Economics I, to satisfy the second social science GER

College of Business Requirements (39 credits)

Course Credits Name
ACCT 210 3 Financial Accounting I
ACCT 202 3 Financial Accounting II
BDSC 322 3 Business Statistics
BDSC 340 3 Operations Management
ECON 211 3 Principles of Economics I
FINM 330 3 Principles of Business Finance
MGMT 305 3 Business Communication
MGMT 320 3 Principles of Management
BUSI 310 3 Business Law
BUSI 495 3 Seminar in Strategic Management or Business Policy
MISY 341 3 Small Systems Software
MKTG 310 3 Principles of Marketing
BUSI 320 International Business

Core Courses (24 credits)

Course Credits Name
MKTG 350 3 Consumer in Society 
MKTG 360 3 Consumer Behavior
MKTG 380 3 Sales Management
MKTG 390 3 Retail Management
MKTG 410 3 Advertising
MKTG 430 3 Marketing Research
MKTG 450 3 Logistics
MKTG 470 3 International Marketing

Electives

Course Credits Name
ORIE 101 1 Freshman Seminar
MISY 150 3 Technology Fluency

Sample Course Plan

Be sure to connect with your academic advisor to plan your semester courses. The plan below is just an example—your journey may have different requirements.  

Fall Semester (16 credits)

Course credits name
ENGL 101 3 English Composition I
MATH 131 3 College Algebra
PHIL 102 3 Introduction to Logic
HIST 201 3 History I
ORIE 101 1 Freshman Seminar
MISY 150 3 Technology Fluency
     

Spring Semester (15 credits)

course credits name
ENGL 102 3 English Composition II
HIST 202 3 History II
PHSC 101 3 Physical Science
SPCH 105 3 Introduction to Speech Communication
ECON 103 3 Introduction to Business and Entertainment Economics

Fall Semester (15 credits)

Course credits name
ART 105 3 Art Elective
PSYC 201 3 General Psychology
ACCT 201 3 Principles of Financial Accounting
ECON 211 3 Principles of Economics I
BDSC 322 3 Business Statistics

Spring Semester (16 credits)

Course credits name
WLIT 207 3 World Literature
BIOL 101 4 Biology
ACCT 202 3 Principles of Managerial Accounting
MISY 341 3 Small Systems Software
FINM 330 3 Principles of Business Finance

Fall Semester (15 credits)

Course credits name
MKTG 310 3 Principles of Marketing
BDSC 340 3 Operations Management
MGMT 305 3 Business Communication
MGMT 320 3 Principles of Management
BUSI 310 3 Business Law

Spring Semester (15 credits)

Course credits name
BUSI 320 3 Fundamentals of International Business
MKTG 350 3 Consumer in Society
MKTG 360 3 Consumer Behavior
MKTG 380 3 Sales Management
XXXX xxx 3 Level 350+ College of Business Elective

Fall Semester (15 credits)

Course credits name
MKTG 390 3 Retail Management
MKTG 410 3 Advertising
MKTG 430 3 Marketing Research
XXXX xxx 3 Level 350+ College of Business Elective
XXXX xxx 3 General Elective

Spring Semester (15 credits)

Course credits name
MKTG 450 3 Logistics
MKTG 470 3 International Marketing
BUSI 495 3 Seminar in Business Strategy and Policy
XXXX xxx 3 Level 350+ College of Business Elective
XXXX xxx 1 Reading 101 General Elective

Related Business Programs

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Entrepreneurship and Innovation

College

Marketing is in the Department of Management and Marketing in the College of Business.