Marketing

Professional education in Business Administration serves to develop the capabilities of students so that they may assume positions of leadership and responsibility at all levels of management in our society.

The business curriculum is designed to give students both a broad liberal arts background and a strong professional education. Within the Bachelor of Science in Management Science program, students can major in marketing, information systems, accounting or finance.

The Marketing major is concerned with all aspects of anticipating and controlling demand through conception, promotion, exchange and distribution of goods and services. The marketing manager determines how to increase profits by developing new markets and by serving existing markets more effectively.

Although some careers in business demand the expertise developed by graduate education, there are numerous opportunities for those seeking employment after college. Most graduates find positions in private business, although there are jobs for management science graduates in the media, in government, and with nonprofit organizations such as hospitals. Employment opportunities for graduates of this degree program include sales, marketing research, account management, insurance, advertising, merchandising, purchasing, production control and supervision.

SAMPLE JOB TITLES

Bachelor's Degree/Entry Level:
public relations specialist
sales representative
investment manager
media planner
financial services
marketing assistant
Further Education/Experience Often Required:
marketing director
sales manager
market research analyst
purchasing agent
public relations manager
account executive

(Check the Dictionary of Occupational Titles under section 164 for additional related careers.)

ENHANCING EMPLOYABILITY

  • Participate in Internships, Field Experience Placements and Day on the Job
  • Public Relations
  • Acquire good computer and statistical skills.
  • Obtain sales experience.
  • Develop excellent communication skills and high energy level.
  • Gain experience through co-op or internship programs.
  • Join relevant student organizations to develop leadership skills.
  • Plan on MBA for most brand management, consulting and research opportunities.

SALARIES

Salaries range greatly from one occupation, position, and work setting to another. According to the Summer 2008 NACE national salary survey for Bachelor's Degree Candidates in Management Science with a track in marketing, the average starting salary is currently $41,506.

SOME EMPLOYERS OF MARKETING MAJORS

  • insurance agencies
  • publishing companies
  • colleges/universities
  • retail/discount sales
  • hospitals
  • banks/financial institutions
  • manufacturing companies
  • business and industry
  • hotel and restaurants
  • healthcare industry
  • radio/television stations
  • advertising agencies
  • pharmaceutical companies
  • consumer product companies

OTHER SOURCES OF INFORMATION

American Advertising Federation - http://www.aaf.org

American Marketing Association - http://www.marketingpower.com

Careers-in-Marketing.com - http://www.careers-in-marketing.com/

MarketingJobs.com has job postings in marketing, sales and advertising - http://www.MarketingJobs.com

Marketing Research Association - http://www.mra-net.org

RESOURCES FOR FINDING EMPLOYMENT

  • Job Opportunities in Business
  • Encyclopedia of Business Information Sources
  • International Business and Trade Directory
  • Corporate Yellow Book
  • Vault Guide to the Top 50 Consulting Firms
  • Green Book: Worldwide Directory of Marketing Research Companies & Services
  • Executive Recruiters Almanac
  • Broadcasting and Cable Yearbook
  • Media Companies
  • Standard Directory of Advertising Agencies
  • O'Dwyers New York Public Relations Directory
  • All-In-One Directory
  • The Sports Business Directory
  • Job Hunter's SourceBook
  • Discovering Your Career in Business
  • Great Jobs for Business Majors
  • Careers in Focus - Business
  • Careers in Business
  • Careers in International Business
  • Becoming a Consultant
  • Opportunities in Banking Careers
  • Opportunities in Advertising Careers
  • Opportunities in Marketing
  • Opportunities in Sales Careers
  • Career Opportunities in Advertising and Public Relations
  • Careers for Extroverts and Other Gregarious Types
  • Careers for Talkative Types and Others With the Gift of Gab
  • Careers for Persuasive Types and Others Who Won't Take No for an Answer
  • Geographic Directories to Major Employers
  • Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work
  • How to Get Into the Right Business School
  • Business School Admissions Advisor
  • The Career Guide
  • Hoovers Handbook of American Business
  • National Association of Colleges & Employers (NACE) Annual, Vol. 2