All Academic Programs

Sports Management Major

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The Sports Management program prepares undergraduate students for professional careers in Sports Management in both the private and public sectors.

 

The program is designed to assist students in acquiring organizational and managerial expertise in the health, fitness, and sports management fields as well as to assist students in gaining an understanding of personnel management and supervisory dynamics. The Sports Management Program is dedicated in ensuring that students acquire the knowledge, skills, and dispositions necessary to launch careers in professional companies in business, marketing, medicine, and journalism. Graduates are encouraged to seek job and career opportunities globally.

 

Also, the curriculum of the Sports Management program enables students to gain extraordinary and theoretical knowledge from courses, such as Sport Governance and History, Facility & Equipment/Event Management, Community Recreation & Fitness, Sports, Ethics & the Law, and Organization & Administration of Recreation.

 

Also, students gain valuable and practical experience by completing both a practicum and an internship in the professional sports community. See website for more detailed information. Students pursuing a baccalaureate degree in Sports Management must choose a concentration in one of the following areas:

• Sports Business
• Sports Journalism
• Sports Marketing
• Sport Medicine

SPORTS BUSINESS CONCENTRATION

The sports industry is a billion-dollar industry continuously growing both financially and globally. This creates the necessity to have individuals with the proper knowledge, skills, and abilities to operate and manage sports businesses and organizations.

 

Students selecting the sports business concentration will acquire general management skills with a heavy emphasis in program development and administration and financial management, learning the application of such knowledge and skills to the health, fitness, and sports industries. Additionally, students will study the fundamental concepts, theories, and organization of management as it applies to the field of sports and recreation. Students with a sports business concentration may pursue careers in academic settings, intercollegiate athletics, professional sports, fitness and recreation clubs/facilities, and sports governing bodies (NCAA, U.S. Olympic Committee, etc.).

 

Core Requirements

SPMT 101	Sport Governance & History	3
SPMT 201	Facility & Equip./Event Management	3
SPMT 308	Media Relations in Sport	3
SPMT 243	Psychological Aspect of Sports	3
RECR 331	Community Recreation and Fitness	3
SPMT 332	Sports, Ethics and the Law	3
RECR 339	Problems In Urban Rec. & Sports	3
SPMT 435	Organization & Administration of Recreation	3
SPMT 400	Sport Management Practicum	6
SPMT 405	Sport Management Internship	12
Total Credits		42

 

Sports Business Concentration

ECON 103	Intro To Bus. & Entrepreneurial Economics	3
ECON 211	Principles of Economics I	3
ACCT 201	Financial Accounting I	3
MKTG 310	Marketing For Managers	3
ACCT 202	Financial Accounting II	3
MGMT 404	Managerial Communications	3
MKTG 465	Advertising	3
Total Credits		21

 

Physical Education Electives & Recommended General Electives (5 credits each)

All Sport Business, Journalism, and Marketing Concentration students are required to complete 5 credits hours in both Physical Education and Recommended Free Electives.

 

Physical Education Electives (5 credits)
Total of 5 credit hours are required to satisfy this category:
PHED 103 (3), PHED 151 (1), PHED 241 (2), PHED 251 (2), PHED 252 (2), PHED 351 (2), PHED 352 (2), PHED 451 (2)

 

Recommended General Electives (5 credits)
Total of 5 credit hours are required to satisfy this category:
HEED 110 (3), HEED 201 (2), HEED 205 (2), KNES 202 (3), KNES 301 (3), KNES 302 (3),  PHED 343 (2),  SPCH 202 (3), SPCH 204 (3)

Sports Journalism Concentration

The media industry is expanding and advancing globally and technologically. It includes television, radio broadcasts, the Internet, magazines, newsletters, newspapers, and public relations.

Students choosing the sports journalism concentration will be prepared for professional positions in a wide variety of sports careers in the media industry, including sports information, broadcast, public relations, editing, and sports writing. Students will acquire essential knowledge in such classes as Media Production for Advertising & Public Relations, Writing for the Media, Reporting Public Affairs, and Article and Feature Writing. These courses along with the sports management program core courses enable students to apply fundamental journalism skills to the field of sports and recreation.

 

Core Requirements

SPMT 101	Sport Governance & History	3
SPMT 201	Facility & Equip./Event Management	3
SPMT 308	Media Relations in Sport	3
SPMT 243	Psychological Aspect of Sports	3
RECR 331	Community Recreation and Fitness	3
SPMT 332	Sports, Ethics and the Law	3
RECR 339	Problems In Urban Rec. & Sports	3
SPMT 435	Organization & Administration of Recreation	3
SPMT 400	Sport Management Practicum	6
SPMT 405	Sport Management Internship	12
Total Credits		42

 

Sports Journalism Concentration

MCOM 200	Introduction to Mass Communication	3
MCOM 211	Media Production for Advertising & Public Relations	3
MCOM 307	Writing for the Media	3
JRNL 210	Reporting Public Affairs	3
JRNL 310	Article And Feature Writing	3
JRNL 311	Editorial And Review Writing	3
JRNL 410	News Editing And Design	3
Total Credits		21

 

Physical Education Electives & Recommended General Electives (5 credits each)
All Sport Business, Journalism, and Marketing Concentration students are required to complete 5 credits hours for both Physical Education and Recommended Free Electives.

Physical Education Electives (5 credits)
Total of 5 credit hours are required to satisfy this category:
PHED 103 (3), PHED 151 (1), PHED 241 (2), PHED 251 (2), PHED 252 (2), PHED 351 (2), PHED 352 (2), PHED 451 (2)

Recommended Free Electives (5 credits)
Total of 5 credit hours are required to satisfy this category:
HEED 110 (3), HEED 201 (2), HEED 205 (2), KNES 202 (3), KNES 301 (3), KNES 302 (3),  PHED 343 (2),  SPCH 202 (3), SPCH 204 (3)

 

Sports Marketing Concentration

Sports Marketing involves the application of marketing principles to the sports and recreation industries. This consists of an evaluation of the elements of the marketing mix (product, place, price, promotion, and public relations), which includes identifying, understanding, and motivating target markets to purchase goods or services.

 

Students who choose the sports marketing concentration will learn fundamental principles in marketing through such courses as Marketing for Managers, Dynamics of Management, Consumer Behavior, and Advertising. Sports marketing careers may be pursued in the areas of fund raising, promotions and advertisement, event management, and licensing for such entities as collegiate athletics, professional sports teams, sports governing bodies (NCAA, NBA, U.S. Olympic Committee, etc.), and sporting goods companies (Nike, Adidas, Champion, etc.).

 

Core Requirements

SPMT 101	Sport Governance & History	3
SPMT 201	Facility & Equip./Event Management	3
SPMT 308	Media Relations in Sport	3
SPMT 243	Psychological Aspect of Sports	3
RECR 331	Community Recreation and Fitness	3
SPMT 332	Sports, Ethics and the Law	3
RECR 339	Problems In Urban Rec. & Sports	3
SPMT 435	Organization & Administration of Recreation	3
SPMT 400	Sport Management Practicum	6
SPMT 405	Sport Management Internship	12
Total Credits		42

 

Sports Marketing Concentration

ECON 103	Intro To Bus. & Entrepreneurial Economics	3
MKTG 310	Marketing For Managers	3
MGMT 328	Dynamics Of Management	3
MGMT 360	Consumer Behavior	3
MGMT 365	Sales Management	3
MKTG 460	Marketing Research	3
MGMT 465	Advertising	3
Total Credits		21

 

Physical Education Electives & Recommended General Electives (5 credits each)
All Sport Business, Journalism, and Marketing Concentration students are required to complete 5 credits hours for both Physical Education and Recommended Free Electives.

Physical Education Electives (5 credits)
Total of 5 credit hours are required to satisfy this category:
PHED 103 (3), PHED 151 (1), PHED 241 (2), PHED 251 (2), PHED 252 (2), PHED 351 (2), PHED 352 (2), PHED 451 (2)

Recommended Free Electives (5 credits)
Total of 5 credit hours are required to satisfy this category:
HEED 110 (3), HEED 201 (2), HEED 205 (2), KNES 202 (3), KNES 301 (3), KNES 302 (3),  PHED 343 (2),  SPCH 202 (3), SPCH 204 (3)

 

Sports Medicine Concentration

Sport Medicine concentration consists of applying health and medical aspects to sports, exercise, and physical activity. The Sport Medicine concentration will prepare students for a fulfilling and successful career in sports medicine, including such professions as an Athletic Trainer. It provides students with a useful background to pursue terminal or medical degrees as well as to pursue health care professions, such as Physical Therapy, Recreational Therapy, or Occupational Therapy.

 

Students choosing the Sport Medicine concentration will study the basic concepts, theories, and organization of management as applied to the field of pre-athletic training, including Nutrition, Exercise & Weight Control, Community Health, Therapeutic Athletic Exercise, and Pathology of Athletic Injuries. Upon completion of this program and concentration, students will have obtained an extensive amount of knowledge and experience of the physiological effects, rationale, principles, and methods of applying physical agents, therapeutic exercises, evaluation, and treatment planning in sport medicine.

 

Core Requirements

SPMT 101	Sport Governance & History	3
SPMT 201	Facility & Event Management	3
SPMT 243	Psychological Aspect of Sports	3
RECR 331	Community Recreation and Fitness	3
RECR 332	Sports, Ethics and the Law	3
RECR 339	Problems In Urban Rec. & Sports	3
RECR 435	Organization & Administration of Recreation	3
RECR 400	Sports Management Practicum	6
Total Credits		27

Required Health & KNES Courses (38 credits)

HEED 110	Drug Abuse Education	3
HEED 201	First Aide & Safety Education	2
HEED 205	Nutrition, Exercise and Weight Control	2
HEED 420	Community Health	3
KNES 202	Care & Prevention of Athletic Injuries	3
KNES 301	Kinesiology	3
KNES 302	Physiology Of Exercise	3
KNES 303	Athletic Training	3
KNES 321	Athletic Training Management	3
KNES 322	Pathology of Athletic Injuries	3
KNES 333	Biomechanics	4
KNES 427	Therapeutic Athletic Exercise	3
KNES 428	Therapeutic AT Modalities	3
Total Credits		38

 

Required Biology Courses (8 credits)

BIOL 201	Human Anatomy And Physiology I	4
BIOL 203	Human Anatomy And Physiology II	4
Total Credits		8

 

Physical Education Electives (4 credits)
All Sport Medicine students are required to complete 4 credits hours for Physical Education Electives.

 

Physical Education Electives (4 credits)
Total of 4 credit hours are required to satisfy this category:
PHED 103 (3), PHED 151 (1), PHED 241 (2), PHED 251 (2), PHED 252 (2), PHED 351 (2), PHED 352 (2), PHED 451 (2), PHED 231 (2), PHED 253 (1)

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Sports Management Major - Business Concentration

Level I (First Year) Fall Semester *ENGL 101 English Composition 3 *○WLIT 207 Program Elective 2 Semester Total 15 Spring Semester ■SPMT 405 Internship 12 ▲ Physical Education Elective 3 Semester Total 15 TOTAL CREDITS 120