English (Media Arts) Major

Humanities

The Media Arts Track of the English Major prepares students for leadership positions in a wide variety of careers in the expanding media industry. The range of the program is from journalism and desktop publishing to television, the Internet, and interactive multi-media. Potential careers include: public relations specialist, press secretary, newsletter publisher, magazine writer, television talk show host, editor, producer, script writer, film-maker, video maker, photographer, videographer, media sales specialist, and multimedia author.

All students are grounded in a firm English/Liberal Arts Curriculum. It is the philosophy of the Media Arts Program that graduates be able to adapt to changes and opportunities as new technology is introduced, and, therefore, the acquisition of a broad knowledge of American and world culture, and the development of strong reading, writing and thinking skills are major goals of the media arts curriculum.

1. Publication. For both print and electronic media. Information that is presented for interactive and non-interactive audiences. Includes newspapers, magazines, books, television, the Internet, and all manner of advertising and writing.
2. Entertainment. Utilization of media as diversion or pleasure in an electronic presentation. Includes script writing, radio and television production, film making and video production, CD-ROM, the Internet and Virtual Reality.
3. Promotion. The use of the media, from print to the Internet, for advertising, promotion and public relations. The media arts English major must earn a Bachelor of Arts degree

All Liberal Arts and Media Arts English majors must earn the Bachelor of Arts degree. The requirements for the B.A. are completion of one foreign language at the intermediate level and of one additional philosophy course beyond the GER. Since this requirement is part of the major, not the GER, a student must earn a "C" or better in these courses no matter when or where he or she took them.

There are three concentrations offered through the Media Arts major:

• Advertising and Promotion
• Entertainment
• Publication and Production