Concentration in Marketing

BS Degree in Management Science, Concentration in Marketing

Students seeking a concentration in marketing must satisfy 46 credits of general education requirements, 18 credits of School of Management Science and Economics core courses, 24 credits of other professional level courses, 24 credits of marketing requirements and 4 credits of free electives. The following lists the details.

• ORIE 101 (1 credit)
• MISY 150 (3 credits)
• General Education Requirements (46 credits)
• Management Science Core Requirements (18 credits)
  
  
  • MNSC 222 Math for Management
  • MNSC 322 Managerial Statistics
  • MISY 341 Small Systems Software
  • MNSC 355 Management Science I
  • MNSC 390 Operations & Production Management
  • MNSC 407 Seminar in Management Science
• Other Professional Level Courses (24 credits)
  
  
  • ACCT 201 Financial Accounting I
  • ACCT 202 Financial Accounting II
  • ECON 212 Principles of Economics II
  • FINM 330 Financial Management
  • MGMT 315 Legal Analysis of the Management Process
  • MGMT 328 Dynamics of Management
  • MGMT 404 Managerial Communications
  • MKTG 310 Marketing for Managers
• Marketing Concentration Requirements (24 credits)
  
  Required Courses
  • ECON 320 Managerial Economics
  • MKTG 360 Consumer Behavior
  • MKTG 365 Sales Management
  • MKTG 370 Retain Management
  • MKTG 460 Marketing Research
  • MKTG 465 Advertising
  • MKTG 475 Logistics
  • MKTG 480 International Marketing
• Free Electives/Internships (4 credits)