Concentration in Marketing

Department of Management and Marketing

BS Degree in Management Science
Concentration in Marketing

Students seeking a concentration in marketing must satisfy 46 hours of general education requirements, 18 hours of SMSE core courses, 24 hours of other professional level courses, 24 hours of marketing, and 8 hours of free electives.

1. General Education Requirements (46 hours)
   
   
2. Management Science Core Requirements (18 hours)
   
   • Math for Management
   • Management Science I
   • Production & Operations Management
   • Managerial Statistics
   • Seminar in Management Science
   • Management Information Systems
   
   
3. Other Professional Level Courses: (24 hours)
   
   • Managerial Communications
   • Dynamics of Management
   • Marketing Management
   • Legal Analysis of Management Process
   • Principles of Economics II
   • Financial Management
   • Financial Accounting I
   • Financial Accounting II
   
   
4. Concentration in Marketing (24 hours)
   Required Courses (18 credit hours)
   • Consumer Behavior
   • Sales Management
   • International Marketing
   • Marketing Research
   • Retailing
   • Advertising
   
   Electives (Select any two courses – 6 credit hours)
   • Marketing Logistics
   • Integrated Marketing Communications
   • Internship in Marketing

Free Electives/Internships (8 hours)
Total: 120 hours